Frankie Ross III

Best of Cloud

Mackage · Fall/Winter 2021

A season-long program of Mackage pop-ups, windows and soft shops across North American department stores. Every installation carried the same visual language (illuminated cloud forms suspended overhead, cloud-printed floors and walls, mirrored plinths) adapted to each floor plan, from escalator landings and atriums to entrance vitrines and permanent window cubes.

Role
Field Visual Merchandise Coordinator
Season
Fall/Winter 2021
Location
North America
Type
Pop-Ups / Installations
Retail partners
Holt Renfrew, TNT, Saks Fifth Avenue, Nordstrom, Neiman Marcus, Bloomingdale's
View larger: Mackage cloud pop-up in the fifth-floor women's atrium at Saks Fifth Avenue New York: midnight-sky cloud walls framing mannequins in winter outerwear beneath illuminated cloud forms.
  • 15 Installations
  • 6 Retail partners
  • 9 Cities
  • 2 Countries

Pop-ups · Canada

3 locations

Pop-ups · United States

8 locations

Soft shops · Bloomingdale's

4 locations

All locations (15)
  1. Holt Renfrew Escalator pop-up Vancouver, BC Level 2, off the sky bridge entrance.
  2. Holt Renfrew Aisle pop-up Toronto, ON Main level, off the men's luxury aisle, built around a permanent frame fixture.
  3. TNT Women's & men's windows Toronto, ON Featured windows on both floors, built inside the permanent window cubes.
  4. Saks Fifth Avenue Men's atrium New York, NY Seventh-floor atrium.
  5. Saks Fifth Avenue Women's atrium New York, NY Fifth-floor atrium, the first installation to feature the FW21 Ski collection.
  6. Saks Fifth Avenue Men's pop-up Chicago, IL Level 5, off the escalator.
  7. Saks Fifth Avenue Women's pop-up Troy, MI Level 2, off the main entrance.
  8. Saks Fifth Avenue Men's entrance pop-up Troy, MI A cloud vitrine at the men's entrance.
  9. Saks Fifth Avenue Pop-up American Dream, East Rutherford, NJ Level 2, off the main aisle.
  10. Nordstrom Pop-up New York, NY Level 4, centered off the escalators beside the coat floor.
  11. Neiman Marcus Pop-up Paramus, NJ Level 2, off the main aisle at the mall entrance.
  12. Bloomingdale's 59th Street soft shop New York, NY The program's largest shop, on a center pad on level 3.
  13. Bloomingdale's SoHo soft shop New York, NY Level 5, off the down escalator: the first Mackage shop at Bloomingdale's SoHo.
  14. Bloomingdale's Roosevelt Field soft shop Long Island, NY Level 2, on a center pad off the main aisle.
  15. Bloomingdale's Short Hills soft shop Short Hills, NJ Level 3, off the main-aisle escalators.

Let's create something unforgettable.

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